ANNA review
Free formation with strong built-in tax reminders for first-time founders.
Updated 2026-07-03 • Last reviewed 2026-07-12
Features
- Free company formation when you open an account
- Proactive tax reminders and automatic "tax pots"
- Invoicing with automated chasing
- Plain-English in-app guidance for first-time founders
Fees
- Free plan available
- Paid tiers add extra features
- E-money account, not a licensed bank
Pros
- The tax pot and reminder feature is a genuine standout for founders who underestimate setting money aside for Corporation Tax or VAT
- Free company formation bundled in
- Particularly friendly for someone with zero prior accounting experience
Cons
- E-money institution, not FSCS-protected.
- Fees kick in after the free tier.
- Smaller ecosystem of integrations compared to larger rivals.
Best for
Freelancers and very small businesses needing simple admin.
Not ideal for
Growing businesses needing complex software integrations.
Eligibility
UK sole traders and limited companies.
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Alternatives
FAQs
Does ANNA's free formation include a registered office address?
No, a registered office address is usually a separate service, formation covers the Companies House registration itself.
Is ANNA good if I've never run a business before?
Yes, this is arguably its strongest use case, the tax pot and reminder tools are built specifically to stop a first-time founder spending money that should be set aside for tax.
Not sure ANNA is the right fit?
Answer a few quick questions and we’ll recommend the setup that actually fits your situation, with an honest reason behind it.
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